Developing
a new sport
Idea Generation
Idea generation is the process of creating, developing and
communicating new ideas and concepts. There are many ways to create and develop
new ideas; according to (Lamb, Hair
& McDaniel, 2009) new ideas and concepts can come from a number of sources
such as customers, employees, distributors, competitors, vendors and
consultants. New ideas can be created through informal sessions with customers
and employees and by surveying customers to see what they think could work. Many
organisation use a model called Morphological Analysis, this is actually a
group of models that share the same structure. The model breaks down a new idea
into essential sub-concepts, this helps to analyses all the components that go
into a new idea. New ideas are found by searching for a combination of
attributes that do not yet exist. Some people argue that this model is too
structured however it allows you to possible solutions to complex problems. This
model was created by Fritz Zwicky in 1967. “http://www.diegm.uniud.it/create/Handbook/techniques/List/MorphoAnal.php”
A current example of
idea generation in existence is the sport Futsal, this is a sport that has
taken some framework from football and used that to create a new sport by
changing some of the rules and regulations. Futsal is played on a hard court
surface, the pitch is 20m x 40m, the goals are 2m x 3m, the baller is smaller
than a regular football and heavier so that it doesn’t bounce as much, each team
has only 5 players and one of whom is the goalkeeper, you are also allowed to
roll-on-roll-off substitutes, there are two referees per game and an
independent time keeper, the match has two halves however they only last twenty
minutes and there is no offside rules. They have taken football and changed so
many of the components that it is now a new idea and new sport of its own.
For this blog I have
generated three of my own new sport ideas, the first idea is called Arch-Ball,
the idea basically combines Archery and Football where instead of using a bow
and arrow you use a small football with a furry surface similar to a tennis
ball and a Velcro covered oversized Archery board. The second idea is Golf
Premier League, this involves golfers representing regional clubs and they play
games for points and have a league table and season as you do in Rugby,
Football and basketball etc… The final
idea is veteran 5-aside football where retired professional players from each
club play in an indoor mini-league with similar rules to futsal however they
will play three 15 minute periods not two twenty minute periods.
References
Essentials of Marketing, Edition 6, Charles Lamb Joe Hair Carl McDaniel, 2009
http://www.diegm.uniud.it/create/Handbook/techniques/List/MorphoAnal.php
